Brand Guidelines

These guidelines outline the general rules for anyone who wants to use the Open Source Security Foundation (OpenSSF) brand assets. Consistent use of our logo and assets helps people easily identify references to the OpenSSF and protects our trademarks. It is important that your marketing materials use the OpenSSF standards and use our approved assets correctly. Please note that any and all use of the OpenSSF’s trademarks must comply with the Linux Foundation Trademark Usage Guidelines, in addition to the visual branding guidelines shown on this page.

How We Communicate

The OpenSSF has an important message to share. Security is a topic that affects everyone. We communicate in an informative and educational way that reinforces our core values, demonstrates thought leadership, and highlights the value of getting involved in the work of the OpenSSF to secure the open source ecosystem. Often, we need to communicate concepts that are highly technical and have serious consequences to a diverse group of stakeholders. To that end, we communicate in a way that emphasizes the importance of open source security and serious consequences if we neglect it as a whole. At the same time, we aim to be positive and approachable to increase interest, better connect with stakeholders, and highlight the transformative innovation and potential of open source software.

Our Name

Upon first use in a block of text, please reference the Open Source Security Foundation (OpenSSF) and upon subsequent uses, the OpenSSF only. OpenSSF should be written as one word, with no spaces between letters, with a combination of upper and lower case letters. For example, incorrect usages include: OSSF, ossf, Open SSF, OPENSSF, and openssf.

Our Logo

Our logo represents us as an organization, the amazing people who work here, the open source communities we collaborate with and the members who support us. It is important that it is always used the right way so that people are able to identify us at a glance.

Whitespace

Primary Logo

This is our primary logo and should be used wherever possible.

Secondary Logo

The secondary logo is used for events and large format collateral.

Icon

In the instance where the full logo can not be used, the icon can be used by itself.

Variations

In the instance where the full-color logo can not be used, there are two variations available.

Colors

Typography

We use IBM Plex Sans for headlines

We use Cairo for body copy

Vector Art

OpenSSF uses abstract vector art with angled elements and some more organic curves mixed in. You can find some samples of backgrounds below.

Legal

By using OpenSSF brand materials, you agree to the The Linux Foundation Trademark Usage Guidelines, these OpenSSF brand guidelines, and any other applicable Linux Foundation rules and policies, as may be updated from time to time. You also acknowledge that The Linux Foundation is the sole owner of Linux Foundation trademarks, promise not to interfere with The Linux Foundation’s rights in them, and acknowledge that goodwill derived from their use accrues only to The Linux Foundation. The Linux Foundation may review use of the branding materials at any time and reserves the right to terminate or modify any use.

In general

Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the OpenSSF name or logo. And please don’t edit or change the OpenSSF logo — we like it how it is!

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. It’s ok to say in text “Member of the OpenSSF” (as long as it’s true!).

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos or screenshots on book covers, for example.

Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by the OpenSSF.”

Products, websites, names, and logos

Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “openssf” or any confusingly similar words.

Linking to the OpenSSF

If you want to promote your organization’s affiliation with the OpenSSF, you can use our logo if it meets our guidelines. For example, “[Company Name] is a member of [linked logo].”

Merchandise

While we do produce materials for our events that have our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it without express permission.

Attribution

Please include an appropriate trademark notice for the OpenSSF trademarks when you use them. This attribution notice can be included in the fine print at the bottom of your content. An example is: “OpenSSF and the OpenSSF logo design are trademarks of The Linux Foundation. See openssf.org for more information.”